Why I’ll Never Make It as a Pro Blogger

by Jason Boom on January 6, 2010

iApp-a-Day - Magic
Creative Commons License photo credit: ahhyeah

I’m destined to work for the man, slogging away in a pile of papers for the rest of my days. It’s true. I’ve shaken the magic eight ball and had ‘future is blurry’ pop up one too many times. Let’s face it…there has to be some who just don’t break out of the mold — they’re all around you, and they’re riding this giant rock just like the fat wallet guys. In fact, they’re the component that makes success stories possible. Without failures, no one would care about success.

So don’t be like me. I took time away from blogging for life reasons, and from being burn-out. I crashed in on my own expectations. I thought blogging would bring me fame, fortune, and a Rich Jerk lifestyle. But then I found it was more like slaughtering the pig than bringing home the bacon.

[ReviewAZON asin="0470246677" display="inlinepost"]I made mistakes. I walked away from several projects, while still maintaining my freelance business. (I did some things right.) For those who don’t know, I started JasonBoom.com two years ago, with the hopes of helping other bloggers to learn about blogging tricks, SEO ideas, and general social media tools. It was a good run, and I met a lot of people along the way. I’ve built a few friendships from that experience, and also watched many, many others fall victim to blogging’s cruel and unyielding blade — time.

You see, blogging takes time. Writing isn’t like watching TV. I can punch a button and have a story told to me with a television. I become a sponge and take in as much or as little as I like. With blogging, I NEED a story. I NEED an angle on whatever my topic might be. I NEED some sort of validation afterward too. That’s one downfall, I suppose. I like to have people read what I’m writing. Call me narcissistic, but without someone reading it — why write it? It’s why I’ve never kept a journal.

So let’s see, that’s one reason I’ll never make it as a pro blogger. I’ll just keep going.

  1. I seek validation.
  2. I have no blogging focus. It’s clear everyone has this whole blogging for business/enterprise niche covered. I love so many different topics it’s just too hard to define the one I should stick to on a regular schedule.
  3. I’m not controversial/critical enough. I can see flaws in things, but I get a little shaky about writing on them. I don’t like pissing people off. I’m not a drama seeker — I’m actually, quiet and reserved in life. Confrontations get my blood pumping, but don’t do much for my confidence level.
  4. I’m too this or that (you fill in the blanks) — I’m black coffee when readers are looking for cream and sugar.
  5. I’m not an expert on much, really just a student. I’m fairly good with SEO, web design, content management systems, writing, editing, and most everything, but I’m not an expert. I might stumble onto a neat idea here and there, but I’m not going to blow your mind every post.
  6. I’m too hard on myself. As I mentioned before, blogging takes time. It’s largely solitary time, but it also takes time because of fear. I’m afraid my post has errors, no one will like it, it’s not poignant enough, etc. With all this double think, I really lose sight of what I love about blogging — helping others, building community, interaction, etc.

I feel relieved in telling you this, actually. In getting this off my chest, I feel like I’ve given myself a chance. It’s a new year and, yes, amazing things are possible, but I’m still me. I’m going to be carrying these insecurities, fears, and shortcomings with me. Nothing has really changed from 2009 to 2010.

Where does this leave me?

Blogging is also about discovery. So let’s see what the future holds — it is, after-all, still blurry.

About the author

Jason Boom Jason writes not only about himself in the third person, but also about marketing, site building, SEO, and other topics related to marketing online. He's been an avid fan of blogging since the early days of Blogger. You can connect with Jason (me) on Twitter and Google Plus.


Chris January 7, 2010 at 12:07 am

Stop kickin’ your ass so well, you won’t leave the rest of us anything to do! Haha. But seriously, reading this post made me want to talk to you about resurrecting doublemuse. We’ll see how that goes!

Jason Boom January 7, 2010 at 11:49 am

I’m the best at kicking my own ass. It was cathartic, really. Got it off my chest, now I can see where I want to take this blog. I’m not done here. Not yet, at least.

Mar Matthias Darin January 8, 2010 at 1:36 am

You and I are so much alike in so many ways that one would think we are brothers. I have many of the same problems you do with blogging. I have to work at getting articles out and creating a blog image that pushes the limits of who I am really. This is a good post. I applaud you for continuing to persevere. It does get easier somewhat, just hold in there.
.-= Mar Matthias Darin´s last blog ..The Truth About the Health Care Bills =-.

Martin@Cornyman's Money-Blog January 8, 2010 at 4:32 pm

Good luck on your journey,

you have already two years behind you, i started last month with my second year blogging and it can be really tough when you want to write daily one or two articles. But until now it worked even with Burn-out-syndrome in the air (then my wife has to write a post for our Baby-Blog :) ).
.-= Martin@Cornyman’s Money-Blog´s last blog ..CMF Ads – A critical look – Part 1 =-.

Jason Boom January 8, 2010 at 5:34 pm

@Mar We must be kindred spirits. It just takes realizing my imperfections and putting forth the effort. I’m going to see what happens.

@Martin Thanks for the encouragement. How old is the baby? I have a 7 month old bouncing next to me right now.

Martin@Cornyman's Money-Blog January 8, 2010 at 6:51 pm

At the moment our “baby” is sleeping again. He will be in 10 days 11 months young. I guess yours is also crawling around already.

Our boy is exploring now everything in our apartment especially cables, cupboards and all things on which he can “climb” up to stand.
.-= Martin@Cornyman’s Money-Blog´s last blog ..CMF Ads – A critical look – Part 1 =-.

Jason Boom January 8, 2010 at 7:52 pm

That’s great. Congrats! Ours hasn’t quite got used to crawling–I’m sure she’ll be into everything very soon though. She plays around on her belly, but she much prefers her bouncing play toy. She can be in that thing for hours. :)

Phil January 9, 2010 at 6:35 pm

Hey Jason Boom,
This is a great blog and very insightful to say the least. Don’t forget,
it took Thomas Edison over 2000 times to get the invention of the light bulb right. Wonder what he would think of all of your electric light bulbs today that are glowin in your office tonight? Keep up the words of wisdom, victory is ahead!

Project Savior January 16, 2010 at 11:59 am

I faced the same problem as you as far as being too unfocused in my blog. I wrote about whatever interested me and got “rewarded” with 30 hits a day.
Then I started doing series, I different topic each day. Shut up Stupid Sunday – where I debunk stuff, Evil Minion Monday – I post pictures of cats, Temper Tantrum Tuesday – where I say whatever is on my mind, Writing Wednesday – Where I shamelessly promote my writing, Fantastic Future Friday – where I talk about science.
I immediately shot up to over 100 hits a day.
.-= Project Savior´s last blog ..Fantastic Future Friday: Earthquake-Proof Buildings =-.

John Paul Aguiar January 30, 2010 at 12:47 pm

Man it are doing fine man.. just have to work it each day. Nice blog, good posts, your halfway there.
.-= John Paul Aguiar´s last blog ..Just Released: New Twitter Dummy Guide =-.

Evelyn February 6, 2010 at 3:48 pm

You are too hard on yourself, my friend. You write well and you’re always interesting. Different people like different things and each day those same people like something different again!

I hear myself in you! There’s no money, it’s all about the passion for “talking” to people. I too stepped away from the overload and got burned out. It’s tough, but I love it.

All I know is that I latched on to you right way and subscribed to your feed. When I recently got one of those feed emails about a new post my reaction was, “Jason! Wonder why I haven’t been getting these.” Now I know and totally understand. Glad you’re back and glad you’re saying the things some of us don’t want to admit. :)
.-= Evelyn´s last blog ..Preservation and Lots of Aloha Create an Interesting Carnival =-.

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