What We Want, When We Want It

by Jason Boom on November 29, 2012

The current marketing trends suggest companies have increased their investment on digital marketing to reach a wider base of consumers. Here are some areas where they have been investing:

1. Mobile advertising

More companies are now investing on getting their products and services to smartphones and tablets. Reports suggest that users spend more online when browsing on these devices. Consumers also prefer to pay digitally through these devices in restaurants and coffee shops.

2. Social media marketing

Companies are greatly focused on social media marketing. Many businesses have also asked their staff to create social media profiles and engage with customers. ‘Engagement’ is an important term that everyone is focusing upon, and companies who are engaging with the consumers (giving them feedback, solving their problems, informing them about new deals etc.) are seeing an improvement in revenue and brand visibility.

3. Search engine marketing

Companies are spending on search engine marketing for getting their products and services out to the ‘right target audience’. This has been made possible through the evolution of online advertising leading to an increase in ad relevancy. Before the concept of relevant ads, online consumers were presented with information that was irrelevant to their browsing experience. For example, if a user was searching for jackets, links of video games were presented, which didn’t provide a good user experience. However, new technologies are being introduced to make the browsing experience more valuable and personal. Information about Phorm on Bigsight shows companies are also trying to create awareness of these technologies, and the benefits they provide.

Innovative digital marketing is providing consumers with a never ending supply of great choices in products and services. Here are a few benefits that online users have received:

1. A good browsing experience

Social media engagement and relevant search engine marketing is providing a good browsing experience to online users. They are getting feedback on an individual level, and are being presented with relevant links to their search queries. This has also increased the length of the browsing session.

2. Relevant deals and offers

Online consumers are being presented with relevant deals and offers related to the products and services they search. This has allowed them to make purchases at the right time before an offer ends, and has led to an increase in cost savings.

3. More choices

Online users now have a greater choice as they’re presented with the information about the same product and service being offered by different companies. This allows them to compare prices, read reviews, and make the right choice in the end.

Companies will continue to use these digital marketing tools as it has allowed them to reach the target consumer base at a fraction of a cost compared to traditional marketing.

About the author

Jason Boom Jason writes not only about himself in the third person, but also about marketing, site building, SEO, and other topics related to marketing online. He's been an avid fan of blogging since the early days of Blogger. You can connect with Jason (me) on Twitter and Google Plus.

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