Weekly Implosion: Sell Your Blog

by Jason Boom on March 30, 2008

Money ImageIn my few months at Jason Boom dot com, I’ve seen more and more sites put on the auction block. One in particular this week, Blogging Experiment, went on the market and quickly sold. I understand people’s lives change, but should we sell our blogs?

I don’t think it’s a moral dilemma. It’s really not. It’s a personal choice. A blog belongs to the owner, not to the readers. And, if you look at your blog like a business, then you should treat it like one when considering buyouts. However, in some ways, it feels like a betrayal.

I can always unsubscribe, right?

How much of our blogging identity creates the blog? Can we shuffle in new owners and still capture the essence of a blog? I think it would change, maybe not drastically but it would change. How many can say they bought a house and left it exactly as the previous owners? You may hang new curtains, paint the walls, repair minor defects, or even change the floor plan. It’s rare to find a home you want to stay exactly the same. For this reason, I doubt a new owner would simply keep everything the same. At the very least, their writing will not line up with the original blog owner’s style. Worst case scenario: they over-monetize the site and reduce traffic. But they did pay for that right.

I’m not saying its wrong to sell your blog. I’m just wondering about the ethics behind it. Is this a business? Should I do a public offering and sell stock in Jason Boom dot com?


March Contest Ending Soon!

We’ll be holding an April contest, but be sure you’ve entered into the March one first. It’s simple to enter. You can even write a comment on this post to gain an entry.

Other’s Explosive Content

I ran across this post through a link on Twitter. Loic Le Meur talks how decentralized he feels with all the social media sites. It’s something I’ve thought about as well.

Here’s a good Entrecard post. I saw a link to this through the Entrecard forums. It’s a good, quality read.

Gorilla Sushi posted an interesting study of Entrecard. He studied the Art category and drew correlations between the cost of an ad to the amount of traffic through Alexa. It’s a fascinating read.

About the author

Jason Boom Jason writes not only about himself in the third person, but also about marketing, site building, SEO, and other topics related to marketing online. He's been an avid fan of blogging since the early days of Blogger. You can connect with Jason (me) on Twitter and Google Plus.


Jason - GorillaSushi March 30, 2008 at 3:00 pm

Hey, thanks for the link! I can’t believe I blew 75% of a Saturday doing research and making graphs…

Tommy March 30, 2008 at 8:18 pm

Tough one Jason. I selected maybe because I’m reminded of some old school business types who claim “everything’s for sale, for a price.” However I kind of think when it comes to this it depends largely on your niche and your focus. If you’re a business blog I suspect you lean more towards yes. If yours is completely personal, probably the other way and I think morals may factor here. After all I suspect there will always be those who refuse to put a price tag on “their work…their story….their stuff.” As such, they may argue that morals factor. I think the moral argument is a bit problematic because it’s pretty easy to say you’ll never sell when no one’s buying anyway!!! LOL Thought provoking as usual Jason! Peace…….T

Golf Books March 30, 2008 at 10:28 pm

I’m just about to head over and read Sushi’s post on traffic. Thought I’d mention quickly though, the quality of traffic. We recently dropped Entrecard from our flagship blog. Entrecard is fine for building relationships (found this blog there) but for monetization and commenting the traffic was actually hurting us. Due to higher traffic but no Adsense clicks our CTR got lower and lower – rsulting in potentially much lower payouts. And no comments either! Bye Bye Entrecard.

Tim March 30, 2008 at 10:44 pm

Obviously anyone would sell their blog if the price was right, but now put a figure on your own blog.

Maybe that’s how dedicated you are to it.

For example, personally, it would take a HUGE sum of money for me to sell, because I really believe in my future potential. If you would sell for a low amount, then perhaps your time is better spent elsewhere.

It’s an interesting question to say the least :)

Canucklehead March 31, 2008 at 7:16 am

What kind of money are we talking.
Canucklehead.ca: now entertaining offers!

Jason Boom March 31, 2008 at 9:52 am

You guys are awesome. I think it should be looked with the question of how much we want for our site. That way we can gauge our interest. Good idea, Tim.

A personal blog I think would be hard to sell, unless it receive a lot of organic traffic. I’m sure it could be done in some cases though. Now I’m wondering if has been done.

Hi Golf books, I had heard there was a correlation between CTR and the money you make. It makes sense to drop it if it was hurting your bottom line. I love the community though.

Stephan Miller March 31, 2008 at 12:39 pm

It would really suck to sell my blog. I would have to find someone with my name. But I never really thought of selling it or my other web sites. My other sites require hardly any work for the income they bring in. It would be like selling the goose that laid the golden egg. How much is it worth when it makes you money for just feeding it every once and a while?

Chris Jones March 31, 2008 at 8:40 pm

I would say that almost everybody would sell there blog at some point. Otherwise it’s like they are tied down to their blog and can’t ever get away from it. I would love to keep my blog forever but I don’t know how I would keep up with it after a few years considering all I want to do in my life and so it may be better off sold, but if I could find a way to keep it updated along with everything else I want to do then I would definitely keep it.

Jason Boom April 1, 2008 at 1:21 pm

Haha, that’s funny Stephan. There may be another one out there. Doubleganger!

Chris, I agree. Can’t keep writing in our blogs forever. Well, not likely at least. There has to be an end point somewhere.

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