Look out! Coming through!

 Places logo on header. Steps away for a look. Grabs it by the corner. Straightens it.

In the famous words of The Dude, “It really ties the (site) room together!”

What does everyone think? I love it. And I have three separate iterations to choose from when I’m marketing my blog on other people’s sites.  I’ve begun creating a 125×125 ad for inclusion on EntreCard. I’ll be buying up some cheap ad real estate just as soon as I have more of my draft posts completed and published to the blogging world.

How Can a Logo Explode Your Potential?

A logo creates your persona to the world. It embodies the essence of your blog in a quick and easy to identify manner. For instance, this logo guessing game assumes you can put the company name to the logo. We can probably get the majority of logos right. Why? Because we are inundated with their images throughout our life. Most of those companies have huge budgets that allow them to plaster their logo in all types of media. We can do our part by exchanging ads with up-and-coming blogs (hint, hint), use our logos in our signatures on forums, and use the logo on comment forms when available.

Your logo should be your footprint on the internet, a trail for others to find you.

A logo has to appeal to our visual taste buds. The aesthetic quality of the logo may do more for our site’s popularity than we realize. Let’s assume we dress our blogs up to attract the right readers. Some of us tempt these readers into our RSS feeds with candy (contests, free giveaways, etc.). While this works for a time, the real attraction comes when a few criteria are met. All of which combine to form a loyal readership.

3 Things that Attract Readers to Blogs

1. Love at first site (the visual appeal.)
2. A great smile (the logo and graphics.)
3. Brains (the content that makes them think, write, come-back, question their beliefs, write like maniacs, buy this, buy that, sell this, offer that, and most of all talk about your blog!)

These three things can be met with time, effort, and through humility. We can ask for help.

Imagine going to a site that has a discombobulated design, poor graphics, atrocious colors (one’s our aunt’s curtains resemble), but good content. We may grab the feed in a reader, but maybe not.

The whole package will attract Mr. Right Reader. What can you do to make your blog more attractive?