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Navigating Blog Fog

Written by Jason Boom on January 30, 2008 – 6:46 am

Blog Fog Writing Problems Have you seen the road signs lately? Your blog may be veering off-course. That’s right. When I started this blog, I envisioned certain things, like reviews, helpful traffic analysis, writing tips, as the keystone to my writing. I don’t think I’ve gone off course, not yet at least. I can still see the markers of my original topics in the distance. What I can tell you — I have wanted to write about so much in the past few weeks. I had to employ restraint.

Can you see the path clearly? To ensure my blog stays between the guiding lines, I have developed a writing schedule, given myself time every evening to network, patterned a routine around my freelance writing, and begun various future projects that will see the light of day on this blog in the coming months.

We sometimes have to step away from our project to see it clearly. Where do we want our blog to be in a few months? Do we want to be writing poems about our lost sweetheart, conveying political ideas using haikus, or introducing the latest technology trends to our readers? We should have some idea of where we want our blogs to be in a few months. Otherwise, why have a pre-frontal cortex?

Use Your Low Beams
When I’m driving in the fog, I’m tempted to turn on my car’s brights. But doing that magnifies the mist. The blog fog affects me the same way. I need to know where I’m going, but look at each individual step as a way of getting their without crashing. My posts can and do affect each and every one of my readers. I need to be aware of the persona I’m creating, the attitude I’m conveying, and the message I’m carrying — all of which creates my path towards my destination.

We sometimes get sidetracked on our blogs. As with anything, we can always rebound by turning the obvious tangential digression into a lesson for our readers. When we admit our growing pains, we garner the respect of our readership, along with righting our path on the road to blogging success.



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4 Comments to “Navigating Blog Fog”


  1. Leon Says:

    Intersting analogy.

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  2. Sean Hodge Says:

    I’ve seen this issue come up with some friends that have been blogging longer than me. Where there blog takes new directions and they have difficulty reconciling the changes in direction. Of course as you mentioned that was due to some lack of planning. I think sometimes people do get lost in fog. I think once the fog dissipates and we can see clearly then we can make good decisions.

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  3. Jason Boom Says:
    I’m trying to stick to the plan, and if that means I take a day off from posting then so be it. I just hope i can keep this mentality six months down the road, or after a year.

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  4. Zack Says:

    Nice post, Jason. I too have so many unrelated ideas I would love to share, but which would completely derail my blog’s focus in the marketing/blogging niche. I have thrown out 4 times as many ideas as I’ve posted.

    Of course, the only answer to that is to start an additional blog in one’s copious free time.

    I actually do think it would be better to have fewer on-topic posts versus a slew of mish mash subjects. I bet it’s reasonable to manage at least a couple blogs on different topics without too much danger of overload, or sub-par quality. Hmmm, wheels turn . . . must go oil the wheels of focus . . . ;) (off I go, slinging metaphor and simile messily and all over the place, even.)

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