As web publishers, many of us sink our teeth into tasty affiliate offers only to find they’re not the perfect fit for our audience. The network we’re on may give us a demographic but if we don’t create leads, then we’re out of the game, so to speak. Motive Interactive created an affiliate network that takes a lot of the guesswork out of which offer to push and which we should just pass over. The Advent 2.0 system was developed from the ground up to keep up with industry changes and publisher friendliness.

The Advent 2.0 Interface

When you log into your Motive Interactive account, you’ll be introduced to many of the publisher offers through a spotlight feature. You’ll also notice the graph showing your account’s performance metrics, like the number of clicks, conversions, the rate at which you convert, and more, like the amount of revenue you’ve earned to date.

The site breaks down the offers so you can search for four different types like CPA, CPL, CPS, and CPS%. Each offer has an associated distribution type, like email or banner ads. By narrowing down your search criteria you can find the offer that works for your method of affiliate marketing. This means less of a time sink for finding those ads that work for you, and more time generating leads and creating revenue.

The Advent 2.0 dashboard greets you with a lot of AJAX, allowing for on-screen changes and quick searches of existing offers. The affiliate network really shines with the various tracking features. I would say the campaigns should be broken down into user-generated campaigns. If I push a product through my emailed newsletter then I would want to see specific performance metrics related to that campaign. Right now the system only allows for an overall view of every campaign you run. This waters down the feature somewhat, but for those interested in only doing one type of campaign, like banner ads, then this shouldn’t be too much of an issue.

Reporting Features

The reporting features gives you what you would expect. You can select a specific time period to view the conversions, and you can narrow down the results to the different types of offers you’re running. Although the same limitations on custom campaigns exist here too. The reports can be downloaded in Excel format with the click of a button. It’s a nice feature many publishers would probably use frequently.

Referral Program

Motive Interactive’s referral earnings program is 5.5% lifetimes referral earnings. That’s a pretty good chunk if you happen to refer someone who makes a decent amount through the network. Imagine sending 20 people who each make around a $100 a month. That could add up month after month. You have to remain active as a publisher with no lapse greater than 12 calendar months to continue receiving your referral income. The referral system is accompanied by the rewards program they have in place as well.

The rewards program gives users a tiered bonus type of reward system, similar to the one Amazon affiliates enjoy. The rewards program pays out according to how well you do within their system. The tiers are based on how well you’re doing with their offers and the like. So if you want to make more of an impact, you’ll push their offers more. The tiers for the reward program look like the following:

Commissions - Rewards
$1,000 - $10
$2,500 - $25
$5,000 - $50
$10,000 - $100
$15,000 - $150
$20,000 - $200
$25,000 - $250
$30,000 - $300
$50,000 - $500
$100,000 - $1,250
$150,000 - $2,000
$200,000 - $3,000
$500,000 - $10,000
$1,000,000 - $20,000
$1,250,000 - $25,000

So what are you waiting for? Get out there and work towards that 25K reward!

Conclusions

Overall the Motive Interactive Advent 2.0 site offers publishers and marketers a great place to find decent types of offers. The site caters to publishers of many types, like those who may own a good email list or website. Every user has access to slick features, like the stat tracking and decent reporting. What about the payout? You can choose to receive payment through a number of methods, including check, bank wire or Paypal. They pay out after you’ve earned $50, which isn’t too bad and shouldn’t be too hard with the number of offers they have available to each and every publisher. If you’re interested in trying out a new affiliate network, then I suggest you watch the video that follows. It should help to give a good view of the network and introduce you to Advent 2.0.