This is a guest post by Mark Schumann the owner of the Publicity Wheel website.
Traffic exchange programs have remained relatively unchanged over the years. In general, you’re asked to place a piece of code on your site to generate a banner link to other participants’ sites. In most cases, you’re required to show two ads for every one you get in return (or a 2:1 ratio). Of course, many people abuse these systems by artificially inflating their own impressions, and even when it’s not abused you’re never really guaranteed much more than a trickle of traffic, especially when you run a low-traffic site yourself.
The Publicity Wheel puts a new “spin” on this concept by boosting a single site’s traffic and exposure for several days. It works by promoting a 125×125 pixel banner ad for the featured site across the entire network of sites within each category. Since the ad is displayed for several days on a multitude of other sites, the chances are you’ll be receiving a considerable amount of targeted visitors. In addition, you’re gaining valuable ongoing exposure (arguably just as important as clicks) to solidify your branding. In effect, you’re receiving a kind of prolonged Digg-effect or Stumbleupon spike without the high bounce-rates.
Every few days, the Publicity Wheel “spins”, generating a new set of winners to be featured until the next spin. It’s a “wheel of fortune” of sorts, but there are key differences. You have a much better chance of winning if you’ve been actively promoting previous winners through your site, as each click your visitors make earns you “publicity points” – effectively extra tickets, or chances, to win. You can also earn points by referring other members. What’s more, you don’t lose your points each spin if you don’t win (winner’s points are reset to zero), so over time you’ll have a better and better chance. This gives everyone a great opportunity for a traffic and exposure boost, not just the popular sites.
Signup is a simple process. After creating an account, you’ll be asked to supply your site URL, title and category, along with an optional description and of course a 125×125 pixel ad that will be displayed across the community of sites when featured. A small snippet of HTML code is provided to you for inclusion onto your site to generate the 125×125 winner’s banner and earn you points each click.
After spending a few minutes creating your profile, you’re pretty much set. You’ll have access to a multitude of valuable information through your Dashboard, such as interesting statistics and your publicity point history. One particularly useful statistic is your “Expected Exposure Level”, a percentage value that measures how much exposure you’re expected to receive in comparison to the amount you give to others. For many users, this could be in the several thousand percent range.
The real value in the Publicity Wheel is that the system cannot be abused like other traffic exchange programs, and the traffic and exposure generated is highly targeted. Why not give the wheel a spin?
{ 1 comment }
i received an invitation for this. i am still waiting for others to review it to see if it is worth it.
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