Tweet I’ve been working as a digital marketing consultant for a newspaper for over a year now. The work has presented many different small business scenarios as they relate to social media engagement, web design projects, and local SEO. One challenge is the regional store that’s only online. How do you market a regional ecommerce […]

Best Ecommerce Software

by Jason Boom on November 12, 2010

Tweet The best ecommerce software will meet the needs of your individual shop and provide a good experience for your customers. I’ve worked with ecommerce software for a few years now. I’ve installed many packages and put into production quite a few different stores. Like computer operating systems, ecommerce software can be a nightmare after […]

Building Links for an e-Commerce Store

by Jason Boom on October 22, 2010

Tweet photo credit: Stuck in Customs A new e-commerce site needs links so it can start climbing the SERPs and receive traffic. After the payment gateway goes live, my clients want customers. I do educate them, of course. They realize they need site traffic and that’s hard to do with a new site — at […]

Tweet photo credit: Grant MacDonald I wrote about e-commerce link building before, but never finished the series. I opened the article talking about the importance of backlinks, but failed to mention how to start the creation process. So let’s look at how to build links to an e-commerce store, a site, or a blog. A […]

Branding an e-Commerce Store

by Jason Boom on July 12, 2008

Tweet Just as your blog has a brand, a web store needs a face too. A unique brand keeps your site in the mind of users when they want to buy a certain product. The Snorg Tees ads have supplanted that brand into my psyche. I’ve seen it everywhere. So how can we begin to […]