e-Commerce

Best Ecommerce Software

by Jason Boom on November 12, 2010

The best ecommerce software will meet the needs of your individual shop and provide a good experience for your customers. I’ve worked with ecommerce software for a few years now. I’ve installed many packages and put into production quite a few different stores. Like computer operating systems, ecommerce software can be a nightmare after the [...]

Building Links for an e-Commerce Store

by Jason Boom on October 22, 2010

photo credit: Stuck in Customs A new e-commerce site needs links so it can start climbing the SERPs and receive traffic. After the payment gateway goes live, my clients want customers. I do educate them, of course. They realize they need site traffic and that’s hard to do with a new site — at least [...]

photo credit: Grant MacDonald I wrote about e-commerce link building before, but never finished the series. I opened the article talking about the importance of backlinks, but failed to mention how to start the creation process. So let’s look at how to build links to an e-commerce store, a site, or a blog. A new [...]

Branding an e-Commerce Store

by Jason Boom on July 12, 2008

Just as your blog has a brand, a web store needs a face too. A unique brand keeps your site in the mind of users when they want to buy a certain product. The Snorg Tees ads have supplanted that brand into my psyche. I’ve seen it everywhere. So how can we begin to build [...]

Marketing an e-Commerce Store Part One

by Jason Boom on June 27, 2008

When in doubt, Google it. Google has become the end-all-be-all of internet information. This means when we create our new e-commerce store, we need “The Google” to find us. We need a framework to begin with that makes Google finding us that much easier. We need an SEO friendly solution and a marketing plan for [...]